18 October 2019
Aunties is a locally-led and co-designed Health and Wellness Programme targeted towards Pasifika and Maori Women. The concept was around identifying a platform to engage women from all walks of life to get active anytime, anywhere, anyway with anyone the aunties way. The programme started as a 5 Week Pilot Introduction to allow the women to have a taster of a range of activities and has evolved into a 12 week challenge.
The idea of the team challenge was something the women identified as a key factor that would motivate them to get active, encourage each other and have fun along the way. Ultimately, a change of mind set towards physical activity and lifestyle choices was required to have any impact longterm. This programme is all about women empowering women no matter where they are at with their personal journey. While the intent started off with a physical health and wellbeing focus, it was always expected that impact would be wider and far reaching. Never underestimate the power of women who come together as one with a common purpose.