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CLM Community Sport, Counties Manukau, unveils new Branding

19 February 2018

CLM Community Sport, Counties Manukau, unveils new Branding

CLM Community Sport, Counties Manukau, unveils new branding that has been developed to
reflect the journey they are embarking on within the Counties Manukau region

The new brand identity reflects CLM Community Sport’s commitment to provide and deliver the very
best service to communities within the Counties Manukau region. The brand has been developed
around the following beliefs that have become central to everything CLM Community Sport aspires
to do.

Adding Value – in everything we do
• Connecting People – by making meaningful connections
• Empowering Communities – to develop locally led solutions
• Activating our region – by supporting communities to take action

Bernie Pone, Community Sport Engagement Manager says,

“It was important we created a brand that reflected the passion within our team to make a
difference within the Counties Manukau region.”

“As an organisation we are here to serve our community. In order for us to do that, we needed to
clearly establish that we were Counties Manukau ‘hard’ with the use of colour, the sail
acknowledging and navigating the journey we are on, the wave both representational of the natural
harbours we are surrounded by, as well as a Waka symbolising Sport as the vehicle we will use to
connect with our communities.”

A significant delivery partner for The Auckland Approach to Community Sport in Counties Manukau,
CLM’s focus is to promote better lives and futures for individuals and communities through physical
activity and community engagement.