CLUB SUPPORT
At CLM Community Sport, we’re passionate about empowering sports clubs to thrive as the heart of their communities. We believe clubs play a vital role in connecting people, building lifelong friendships, and inspiring the next generation of athletes.
As the sporting landscape evolves and young people have more choices than ever, clubs have incredible opportunities to grow, innovate, and create engaging experiences that attract and retain members.
We’re here to support clubs in strengthening their foundations — from governance support, advocacy, facilitate access to spaces, to connections for developing great volunteers and leaders. Together, we can ensure our sports clubs remain vibrant, inclusive, and sustainable for years to come.
How we can help
Governance
Governance is having the processes and systems to enable good decision-making to help our organisation achieve its purpose. It is also about setting and exemplifying our agreed values and behaviours both individually and collectively. The Team at CLM Community Sport is here to meet with the committees of clubs/community organisations and offer advice to assist them to improve the outcomes and experience of their members. There are a number of services they can provide to ensure that staff and volunteers of these organisations are working ‘smarter not harder’ which will have a direct benefit to their members.
Funding
We understand that Funding is an essential part to the survival and growth of many of our clubs / organisations. We have a dedicated team of staff that will assist with identifying and improving your chances of being successful with funding applications so that you can provide better opportunities and experiences for your members. We aim to make this process less stressful and empower our communities by upskilling and supporting them throughout the application process.
Coach Development
At CLM Community Sport, our mission is to promote, educate, recruit, and inspire coaches to take part in the wide range of programmes and workshops available to support their development within sports clubs.
We’re here to help coaches at every level build their skills, gain confidence, and make a lasting impact in their communities.
Woman and girls
Sport NZ is committed to improving the opportunities, value and visibility for women and girls.The Government's Women and Girls in Sport and Active Recreation Strategy aims to ensure that all women and girls, in all roles, are visible, feel positive about the contribution they make, and value being involved and participating in all levels of play, active recreation and sport.
Marketing
Marketing is more than just promotion — it’s how your organisation’s brand is experienced by both new and existing members every time they interact with you. In today’s digital world, effective marketing is essential to building strong connections and fostering engagement within your community.
From websites and social media to newsletters, signage, and sponsorships — every touchpoint shapes how your organisation is seen and how people engage with your services.
Our goal is to help you build the skills and confidence to tell your story effectively. With guidance from our team, you’ll gain the tools and knowledge to strengthen your brand, connect authentically with your audience, and empower your community to grow together.
Resources
Check out our library of resources to help boost clubs, codes or groups capability as part of the Auckland Approach to Community Sport.
Including Aktive's Toolkit's.